The Lackawanna County Arts and Culture Department and the Lackawanna County Arts, Culture and Education (ACE) Council will present “Telling Your Story: A Workshop About Communicating Your Brand” on Thursday, September 14, at the Electric City Trolley Museum, 300 Cliff Street, from 5:30 PM – 7:30 PM, featuring a distinguished expert in the field of marketing and branding - Michelle Feldman, Executive Director of Keep Philadelphia Beautiful (KPB).

Ms. Feldman possesses a wealth of knowledge in organizational management, small business development, politics and non-profit administration. Michelle oversees all facets of KPB, which is committed to protecting the environment and natural landscape of Philadelphia for both visitors and residents.

Keep Philadelphia Beautiful is a nonprofit organization dedicated to community building through community greening. An affiliate of Keep America Beautiful, KPB is focused on litter abatement, waste reduction, and recycling education and promotion. 

Prior to joining Keep Philadelphia Beautiful in 2016, Michelle served as Commercial Corridor Manager and Communications Director for the Frankford Community Development Corporation, where she assisted small businesses along the Frankford Avenue commercial corridor worked to attract new companies to the area.

She served as Outreach Chair of Young Involved Philadelphia from January 2014 to December 2015 and was promoted to Vice President in January 2016. She is currently the Communications Chair for Philadelphia Mayor James Kenney's Millennial Advisory Committee. She also has experience in political media consulting.

A Philadelphia native, Michelle holds a Bachelor of Arts degree in Political Science from Brandeis University and a Master’s Degree in Public Policy from Drexel University. 

The Lackawanna County Arts and Culture Department was formed in 2004 and is supported through an education and culture fee that generates approximately $1.2 million for the purpose of enriching the County.

The office offers community grants, public arts programming, workshops and lectures, and it also oversees the operation of the Electric City Trolley Station and Museum.

The workshop is free and open to the public. To register contact the Lackawanna County Arts and Culture Department at 570.963.6590, ext. 106, or email arts-culture@lackawannacounty.org.