SCRANTON, PA – The Northeast Regional Cancer Institute recently recognized One Point, Inc. for their contributions to the Cancer Institute’s annual colon cancer awareness campaign, C.A.S.U.A.L. (Colon cancer Awareness Saves Unlimited Adult Lives) Day. 

C.A.S.U.A.L. Day is an awareness campaign about the importance of early detection and screening for colon cancer. In addition to the awareness, participants dress “casual” while wearing a specially designed pin, silicone wrist-band and/or t-shirt on CASUAL Day. CASUAL Day falls on the last Thursday in March.

Through the generosity of One Point’s distribution system and staff, more than 4,000 items- t-shirts, silicone wrist-bands and pins were ordered, packed, and delivered to participating businesses and organizations across northeast Pennsylvania for C.A.S.U.A.L. Day.  One Point has been a partner with the Cancer Institute since 2004.

Proceeds from C.A.S.U.A.L. Day benefit the Cancer Institute efforts to raise colorectal cancer awareness and support colorectal cancer screenings for low income, uninsured, and underinsured individuals in northeast Pennsylvania. 

 About The Northeast Regional Cancer Institute 
The Northeast Regional Cancer Institute is a nonprofit community-based agency serving seven counties in northeast Pennsylvania with offices located in Scranton and Wilkes-Barre.  Focusing on surveillance, community and patient services, and hospital and practice support services, the Cancer Institute invests 100% of its resources locally.